6. Super Union Holdings Ltd. Vs Amazon.com Inc.
So just before we enter the top 5, let’s look at Amazon’s surprise attack this year. A company called Super Union Holdings Ltd., a Hong Kong based company that pretty much sits on IP assets, owns the trademark rights to the word ‘Black Friday’ in Germany. Of course, this is a huge buzzword for sales come November time.
As you can imagine Amazon did not see this one coming, and have been sued for current and previous damages. Luckily, on such a small scale, this won’t be a big hit for Amazon, the largest retailer in the world. The estimated fine for infringement is up to €250,000.