The Top 10 Trademark Battles That Swept 2017
6. Super Union Holdings Ltd. Vs Amazon.com Inc.
So just before we enter the top 5, let’s look at Amazon’s surprise attack this year. A company called Super Union Holdings Ltd., a Hong Kong based company that pretty much sits on IP assets, owns the trademark rights to the word ‘Black Friday’ in Germany. Of course, this is a huge buzzword for sales come November time.
As you can imagine Amazon did not see this one coming, and have been sued for current and previous damages. Luckily, on such a small scale, this won’t be a big hit for Amazon, the largest retailer in the world. The estimated fine for infringement is up to €250,000.