The Top 10 Trademark Battles That Swept 2017

Some honourable mentions in 2017’s trademark dispute landscape include the following:

Nintendo – Smash Bros

The latest on Nintendo news is that it has filed trademark applications for news names, such as Super Smash Bros. The Legend of Zelda, Splatoon, and Animal Crossing. All classics in the Nintendo repertoire, possibly hinting at several reboots.

General Motors – Moving Humanity Forward

General Motors recently filed a trademark application for the phrase ‘Moving Humanity Forward’, which is a bold statement. On the ppliaction the phrase is stated to be aimed at “Promoting public interest and awareness of universal mobility, connectivity and technology solutions.”

The London Taxi Company Vs The Courts

The London Taxi Company attempted to trademark the shape of their cabs, which they manufacture in London, in 2016. This year the Court of Appeal upheld a decision that the cab’s shape lacked “distinctive character” and was not a “valid registered trademark.”

The trademark move came about when another rival company “substantially copied” their cab design. The London Taxi Company may now take this to Supreme Court.