It’s an effort fuelled by the desire to show off expertise and build distinctive reputations in the market.
But competing for clients’ diminishing attention spans is every other law firm trying to do exactly the same thing. To take one current example, search for ‘Brexit legal impact’ and you’ll…
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Legal Marketing
New Figures Reveal Barristers’ Commitment to Pro Bono
As Pro Bono Week gets underway, new Bar Council figures reveal that a record high of one in every four barristers…
Investing in SEO Is Crucial for Law Firms: Here’s Why
Online organic and paid visibility is crucial if you want to acquire new customers. PPC in the legal industry is…
The best law firm websites don’t need to look fancy- but they do need to rank on Google. Afterall, what good is a sleek website when no one sees it?
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5 Ways to Never Miss a Client Lead
The legal services market has never been more competitive, and the proliferation of new technology is overhauling…
The Mandate of Social Value in Law Firms
Demonstrating a commitment to CSR is now an integral part of legal life. Social impact is often generated by law…
With reports of 40% of adults using it at least once per day, Managing Director of Marketing Lawyers explains how this trend is about to hit law firms.
“Voice search is ready to change how law firms market themselves online, because it’s already changed the way consumers and businesses search for…
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Does Your Law Firm Really Need A CMO?
Law firms today are dealing with several different pressure points. As we’ve entered the client-empowered era,…
Bridging the Chasm Between Marketing and Law Firm Growth
Mention ‘marketing’ to a managing partner and you’ll get one of two responses: “I’m convinced it’s a powerful…