Herold’s Merger With Dogado Group

The merger of the dogado group and Herold, both companies which are majority-owned by the EDSA group, will create one of the largest providers of website and online marketing services for domestic SMEs. Martin Sinzger, Managing Partner at SIWE Rechtsanwälte Sinzger & Partner and bpv Huegel advised dogado group, while Allen & Overy acted for the EDSA group.

The merger creates a player with a unique strategic position in the digital market as both companies specialise in helping small and medium-sized companies to achieve business success with website and online marketing products. The approaches of HEROLD and dogado group complement each other ideally.