NIBC Mezzanine & Equity Partners acquires substantial minority interest in Roadshow Group B.V. based in Utrecht. The company is active in the field of live event marketing and the rental of roadshow- and promotional vehicles. Roadshow Group, known in The Netherlands under the brand name EventRent Roadshows and in Germany as Rainbow Promotions or ShowTruckMarketing, together with its majority shareholder and founder Martijn van Riet were looking for a partner to support their growth ambitions with the expansion of the rental fleet and the international development of the group companies. For NIBC MEP, the Roadshow Group is a company with a great deal of growth potential which is a tremendous addition to its portfolio.
Led by Jossip Hesse, Buse Heberer Fromm Rechtsanwälte Steuerberater PartG mbB provided NIBC MEP with extensive legal and tax advice (legal/tax due dilignece, structuring, contract advice and various post-closing-issues) with regard to the indirect acquisition of the German Roadshow Group’s subsidiaries, ShowTruckMarketing GmbH and The Rainbow Promotion und Werbeservice GmbH.
Buse Heberer Formm advised in close cooperation with the lawyers of Stek Advocaten and Amstone Tax Lawyers, who had the superior lead with respect to the Dutch aspects of the transaction. Furthermore, Buse Heberer Fromm accompanied the entire transaction with regard to German antitrust law issues.