Google My Business for Lawyers

Google My Business for Lawyers

How do you improve your google business profile?

Google My Business, also known as Google Business Profile, is an online profile tool that allows businesses to put their information on Google for Maps and local search results. While this may seem unimportant at first glance, it’s known that nearly all users search online for local businesses at some point in time.

GMB is the simplest way to create an online presence, and it’s essential for lawyers and law firms that want to improve their digital marketing strategy. Your Google Business Profile is a direct way for local clients to connect with your services more easily.

Google Business Profile

When someone searches for a local business, a profile will appear listing that business’s hours, description, reviews, phone number, website, and any other relevant details. This profile provides easier access to any information users need to know before using their services, including the business’s website. They can also browse reviews to see what others say about your business to determine if you’re the right fit. This accessible search engine profile is known as a GMB profile or Google Business Profile.

The Benefits of GMB

Potential clients are more likely to interact with your business and hire you for services if you have an optimized Google Business Profile. With a bare search result or profile, they won’t see reviews or if you’re legitimate. By completing your listing in your own words, you can choose how you’re represented on a search engine, which can improve your marketing strategy.

Setting Up Your Law Practice on Google

To create a Google Business Profile, you’ll want to head to the Google Business website and sign up, typically under the ‘Manage Now’ button. You will enter your business details, including a business category that best fits (such as ‘attorney’ or ‘law firm’). You will want to ensure your address is completely accurate for Google Maps results. It’s better to have an official website established to link for credibility.

Some businesses may already have a basic Google Business Profile created automatically. You can find out if you have an existing profile by searching for your business on Google. You can edit this existing profile or create a new one.

Optimization for Your Google Business Profile

A Google Business Profile is only as helpful as the effort put into it. Optimizing your Google Business Profile can boost your search ranking and draw in more clients. GMB optimization is one of the key strategies of local SEO for attorneys.

Add Photos

Photographs of your practice, your attorney team, and the building exterior can help users locate your practice in person. Google can provide occasional street photos of the location, but professional pictures of your practice’s exterior and interior can make a difference in prestige and brand trust. 

Be Specific

Fill out as much of the Google Business Profile as you can. You’ll want to make sure any addresses, phone numbers, website URLs, and business categories are up to date and as specific as possible, including any business hours you may operate by. Clients don’t want to look up your hours and find out they’re inaccurate! You can even add specific details such as ‘women-led’ or ‘veteran-owned’ to make your firm stand out among other profiles.


Encourage clients to leave reviews if they’re satisfied with your business. It may seem like a desperate measure, but a simple front desk sign or business card with review information can make all the difference. The more reviews your profile receives, the more potential clients know about the quality of services you offer. Additionally, responding to any reviews you get, good or bad, can improve the quality of your business profile.

Answer Questions and Messages

On a Google Business Profile, interested users can ask questions about your law firm. Answering these is a great way to show that you’re dedicated to your business and online presence. It also makes things easier for potential clients. 

Users can also send messages directly to a business profile. Responding in a timely manner can really boost confidence in your services.


If your law firm or legal services has a logo, include it in the photo section of your business profile, as it can add prestige and professionalism. If you do not have a professional logo, it may be time to consider creating or commissioning one to establish your brand further.

A digital marketing agency or SEO firm can help you optimize your law firm’s Google profile to its fullest potential if you aren’t technologically savvy. Filling out a profile is a simple process, but it’s always a smart move to hire a professional if you’re uncertain.


Google My Business or a Google Business Profile is a great way for attorneys and law firms to optimize their online presence in a quick, simple way. Be as specific and up-to-date as possible about your business, its services, and hours for a better chance to draw in more local clients than ever before.

Interlinking Opportunities

From ( with the anchor Google Business Profile for Law Firms

From ( with the anchor optimize your Google profile

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