Gambling and more specifically, casino games, have long been a favourite pastime for people all over the world. Whether it’s the more traditional games such as blackjack and roulette which take ones fancy or newer, innovative online slots, there’s something for everyone within the confines of the casino. As can be seen over at https://www.statista.com/statistics/217772/casino-gaming-market-in-the-uk/, the casino industry has continued to enjoy significant growth over the last few years, reaching $1353 million in revenue in the UK alone in just one year. As a result, the government has slowly started to introduce the idea of responsible gambling through a number of different measures and regulations. Bookmakers are now encouraged (and required by law) to make sure that customers are both having fun and playing within their own means.
It’s no secret that companies are now more aware than ever before of the effect that public perception has on their business. November of this year saw the launch of the now annual “Responsible Gambling Week”, with over 190 top organisations supporting the event. In addition to this, the UK government recently announced plans to bring changes to gambling laws forward by six months to April 2019, per https://www.ft.com/content/365db42a-e83d-11e8-8a85-04b8afea6ea3. The game of roulette features heavily in the reforms, owing to the fact that it remains one of the most popular traditional casino games throughout the gambling landscape. The changes include a limit of £2 on roulette machine stakes, which is sure to have a knock-on effect on the online casino industry. Many top bookmakers now offer a range of different roulette variations, including 20p roulette, European roulette and Triple Bonus Spin roulette, as seen on https://games.paddypower.com/c/roulette, and the online casino industry remains one of the most rapidly growing markets within the gambling sector.
Despite the government’s plans to bring their changes forward six months, bookmakers largely outperformed a sliding stock exchange in the latest FTSE 100 figures. Goldman Sachs suggested that several weeks of political debate had created uncertainty, and the latest news has brought a “benefit of clarity” which has “outweighed the small effect on betting sector cash flows.” Just as is the case with any other industry, the big players within the casino landscape are doing everything in their power to demonstrate to their demographic that customer enjoyment and satisfaction is their top priority. The fact that the industry continues to thrive despite the aforementioned limits and reforms is proof that firms investing time and money into corporate responsibility will always win out in the long term.
Industries such as online casino have benefited massively from the increased popularity of smartphones and other mobile devices. With major bookmakers now populating app stores and enjoying more advertising space on conventional websites, it’s easier than ever to place your bets online.
As a result, it’s more important than ever that the necessary rules and regulations are employed in order to ensure that customers are getting the most out of their betting experience. It’s difficult to predict where the online casino industry will go from here but with the right guidance and backing, there’s no reason why the market can’t continue to thrive for years to come.