Acque Minerali d’Italia spa and the Coridel Group have signed a joint venture for the distribution of Norda water, the leading brand in the food and beverage sector.
CREA law, with Gianluca Fucci (partner) and Chiara Mantelli (senior associate), assisted Acque Minerali d’Italia in the constitution of NewCo and in the negotiation of the distribution agreement and of other ancillary arrangements. NewCo is based in Hong Kong, which will distribute Norda brand products in China, South Korea and Hong Kong, with plans for future expansion into additional Asian countries.
Coridel Group have a well-established activity in Asia in entertainment and aim to ensure that the important distribution channels together with marketing and communication services, including digital ones, will guarantee engagement for the launch of Norda in Asia.
Lorenzo Falconi, CEO of Acque Minerali d’Italia said, “In the growth plan of Acque Minerali d’Italia, the internationalization and expansion of the market of our waters towards the East is a strategic and indispensable factor. It is only the first of a series of operations that aim to raise awareness of the excellence of our brands in the world.”