WWW.LAWYER-MONTHLY.COM 13 The partnership with Real Madrid is a significant step in engaging football fans in the region. How does this collaboration align with Hisense’s broader brand strategy? Football holds a special place in the MEA region, and Real Madrid is one of the most followed and admired clubs across it. This partnership enhances our brand visibility while fostering authentic connections with local audiences. By aligning with a globally recognized symbol of excellence, we reinforce our brand positioning and tap into a shared passion with millions of fans. It also supports our broader strategy of connecting with our audience not just through technology but through meaningful cultural touchpoints. This strengthens engagement and builds lasting consumer loyalty. The MEA market is highly competitive, with several established global and regional players. What differentiates Hisense from its competitors in this space? What sets Hisense apart in the MEA market is our commitment to delivering a superior consumer experience across every touchpoint. We focus on offering advanced, reliable technology backed by a diverse product range tailored to local needs. From design and innovation to after-sales support, every aspect of the journey is designed to maximize value for our customers. Our investment in Care Hubs, strong retail presence, and consistent product quality reflect our dedication to longterm satisfaction and trust.
RkJQdWJsaXNoZXIy Mjk3Mzkz