Hisense has been expanding rapidly in the Middle East and Africa. Under your direction and leadership, what key strategies have driven this growth, and how do you plan to sustain it in the coming years? Our strategy in the Middle East and Africa focuses on leveraging product innovation and expanding through targeted investments that meet the specific needs of local markets. Middle East and Africa region is a young, fast-evolving region with strong demand for reliable, advanced technology. Understanding the consumer has been central to our approach. We are investing in R&D centres to develop tailored products, building factories to ensure operational efficiency, and expanding our brand shops with premium experience zones to showcase our latest technologies. We’re also strengthening our presence through strategic partnerships with industry leaders and key distributors, while Care Hubs are being introduced to deliver a strong after-sales experience. Equally important, our communications and marketing efforts have been carefully crafted to resonate with this diverse and digitally engaged audience. These pillars will continue to guide our long-term growth in the region. Jason Ou An Interview with... Strategic Growth, Local Insight: Leading Hisense Across MEA In a region defined by rapid development, legal complexity, and evolving regulatory landscapes, Hisense has emerged as a standout player in the global technology sector. Leading its ambitious expansion across the Middle East and Africa is Jason Ou, President of Hisense MEA—a strategic leader navigating not only market demands but also the legal and operational frameworks that shape business across this diverse region. Under Jason’s guidance, Hisense has scaled responsibly—investing in local infrastructure, compliance-conscious innovation, and brand partnerships such as its high-profile alliance with Real Madrid. In this exclusive interview, Jason discusses how the company balances growth with governance, adapts to regional legal and cultural differences, and embeds sustainability and accountability into its long-term vision. From regulatory agility to leadership integrity, this conversation offers legal and business professionals a unique look into how Hisense is building a future-ready brand across one of the world’s most complex business environments. 12 LAWYER MONTHLY JUNE 2025 President Hisense, MEA
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