About Jemima Myers Jemima Myers is the founder and director of Social Chameleon. She is a graduate in strategic business management from UAL and is a registered Chartered Manager with the Chartered Management Institute with over eight years of experience working both in-house and as an independent marketing consultant, managing digital marketing activities for a range of clients in the UK and internationally. Jemima specialises in omni-channel marketing and organic social growth strategy. About Social Chameleon Social Chameleon is a Central Londonbased digital marketing agency that works with a range of clients internationally, including B2B clients, professional services firms and multinational conglomerates. Outside of their experience working with legal practices, co-director Carmine Conte is a commercial barrister at Blackstone Chambers and adds further insight and knowledge of the legal services industry. Social Chameleon has been shortlisted for several awards at the UK Agency Awards 2022, including Best Social Media Agency of the Year. Contact Jemima Myers Director Social Chameleon Marketing Chancery Lane, London EC4A, UK E: email@example.com www.socialchameleon.co.uk or articles, or by submitting opinions to news outlets that are seeking expert commentary on news pieces. Newsjacking is a great way to get your firm in front of users who are already interested in a topic or industry with which your firm’s services overlap, thus increasing your likelihood of attracting new leads and increasing brand awareness amongst relevant audiences. The Verdict (or Judgment!) Marketing is time-consuming – there are no two ways about it – but when done right, it is incredibly effective and will easily pay for itself in new clients. For legal organisations, it can be tempting to rely on the demand for legal services and to simply go through the motions of undertaking basic marketing initiatives. However, this usually results in wasted resources and ultimately allows other firms to pull ahead. In today’s age, it is crucial to put your target market at the centre of all your strategic activities, considering how best to get your firm in front of them, and what information will be most valuable to them. SPECIAL FEATURE 35 In today’s age, it is crucial to put your target market at the centre of all your strategic activities.