Although I could speak for hours about legal design, I would stress that its values are even more relevant: diversity of views, inclusivity, MVP-based approach, involvement of the clients, feedback obsession… if the wheels spin, it could represent a Copernican revolution for the legal business. Plus, it is innovation at its core! Do you think that legal design will represent the evolution of the legal profession? That is an interesting question. Legal design is undeniably influencing the way lawyers are exercising their profession, because the idea of having a non-hierarchical, client-centric, MVP-based mindset certainly changes the way we practice. On the other hand, we are still at the embryonic phase of a movement; the examples are still few in number, and there is no agreement – at a market or academic level – regarding either what legal design is or the existence of a common framework. This can have serious consequences on a practical level, because if we think that each lawyer can be a legal designer (maybe because of their experiences with software like Miro or Canva) or if we say that legal design requires, by its nature, the presence of different professionals at the table, it is a very different scenario. Another example could be related to the similarities between visual law and legal design. If we think that legal design is just a bunch of infographics, some colours and the use of a specific tone of voice, or if we say that it is a method which involves steps, a co-creation process and a total focus on the final user, it is a very different story. I have my opinion on that, but one thing is clear irrespective of my thoughts: if we choose a more purist approach, the number of practitioners will be lower and the time to spread the seeds will be greater. If we choose the other way around, we could have a stronger impact in the short term but damage the core and the perception of the discipline. That said, the new normal is bringing more attention to clients, consumers and users, and legal design is certainly a useful tool to strengthen the relationship with them. Furthermore, it is related to several SDGs of the UN 2030 Paris agenda. We tend to consider sustainability in terms of environment and diversity, but what about internal and external communication? Considering your expertise, what do you think are the main challenges for practitioners of the legal profession? I believe that this is an exciting moment to be a lawyer. In addition to rising demand, the new normal is posing several legal challenges; clients tend to perceive us more as business and legal advisors and less as service providers. However, striking the right balance is tricky. We are asked to provide complex legal advice, in a short amount of time, with integrated teams. Sometimes we are also asked “unusual” requests (such as data breach interventions, ESG ratings or AML documentations). This means having dedicated and organised resources, being prepared to handle different types of requests, and working tirelessly on the WWW.LAWYER-MONTHLY.COM | JUL 2022 MY LEGAL LIFE - MARCO IMPERIALE 26 Lawyers’ tendency to be riskaverse forces them to make each project sustainable and profitable, but innovation is a different matter.