Intellectual property rights comprise many businesses’ most valuable assets. The impact of their infringement, however, is not always obvious. To ascertain the full scope of damages involved intellectual property lawsuits, an expert opinion is often required. This month we hear from damages expert Marcus Reading, who shares the nature of the work he has conducted in this sector. About Marcus Reading Marcus Reading is the founder of Intellion Analytics, having previously managed the intellectual property litigation practice at Applied Economics Consulting Group and worked in FTI Consulting’s intellectual property practice. He holds a Bachelor’s degree in Economics with Mathematics from Hampden-Sydney College and a Master of Business Administration degree from the McCombs School of Business at The University of Texas in Austin. He is also certified by NACVA (the National Association of Certified Valuation Analysts) and holds a CVA (Certified Valuation Analyst) designation. He is a member of the Licensing Executive Society (LES) and holds a CLP (Certified Licensing Professional) designation issued by this organisation. Damages Experts and Intellectual Property Litiga ion
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