Lawyer Monthly - June 2022

Acted as Legal Advisers Lawyer Monthly Transaction Reports - Mergers & Acquisitions 106 WWW.LAWYER-MONTHLY.COM JUN 2022 ABOUT THE DEAL Travassos Albuquerque & Associados has advised on the distribution operation and launch in Portugal of the new “GLO” heated tobacco product, owned by British American Tobacco (BAT). The device is already being marketed in Portugal with the prospect of expanding into other markets, thus representing a significant investment by the company and related companies, such as distributors in Portugal, namely INTG, the company represented by the law firm. The process of preparing the Portuguese launch of the product involved questions of coordination between different entities and adherence of procedures to relevant legislation, arising in particular from Law 37/2007 of 14 August and from the GDPR rules framework, among other areas. Travassos Albuquerque & Associados partner Inês de Almeida Albuquerque advised INTG, a company partnered with BAT. Pinto Ribeiro Advogados also advised BAT. “[The process] was an opportunity to further deepen my knowledge and experience in this industry, which raises several doubts of interpretation and application,” said Inês de Almeida Albuquerque in a statement. “[The GLO’s] development and adaptation is only possible through the use of different institutions and the support of operators and companies, multidisciplinary and highly specialised teams dedicated to this project.” May 2022 British American Tobacco’s Launch of the GLO Lawyer Monthly had the pleasure to speak with Inês de Almeida Albuquerque, Partner at Travassos Albuquerque & Associados to give us some further insight into this transaction:

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