36 WWW.LAWYER-MONTHLY.COM | MAR 2022 PUTTING PHILANTHROPY AT THE CENTRE OF CLIENT ENGAGEMENT When attorneys Ryan McKeen and Andrew Garza founded Connecticut Trial Firm LLC, they did so with a commitment to providing the town of Glastonbury, Connecticut, and surrounding communities with trusted legal expertise. The firm’s approach has always been rooted in the company’s tagline: “You’ve been wronged. Let us try to make it right.” This mantra has become the team’s value proposition through the years. Beyond that, though, exists an even bigger purpose that has deepened the team’s connection to the community and formalised a philanthropic component to the firm’s overarching mission. While community service has always played a role in the lives of both attorneys, the pandemic certainly elevated its importance, and they understood the value-add that would coincide with incorporating it into the broader business strategy such as increased access to resources, heightened visibility, and opportunities for sponsorship. While both emphasise that small business owners do not have to overextend themselves to make a difference, they have found that the opportunity to make the biggest impact exists at the intersection of personal connections and professional clout. To date, the CT Firm teamhave spearheaded sponsorship efforts for several initiatives, including the Race to the Pantry 5K and Andrew Garza Ryan McKeen Co-Founders Connecticut Trial Firm LLC 437 Naubuc Ave, Suite 107, Glastonbury, CT 06033 Tel: +1 860-964-5703 www.cttrialfirm.com Nonprofits and charitable organisations were among the entities hit hardest by the COVID-19 pandemic, which came just as ESG was rising as a top priority among younger investors. Engagement with philanthropy has become an extremely effective means of linking law firms with their local communities and fostering better client relations. Below, we look at the example of Connecticut Trial Firm LLC and the advice they have to offer other law firms regarding philanthropic endeavours. Putting Philanthropy at the Centre of Client Engagement
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