Lawyer Monthly - August 2021 Edition

Welcome to the August 2021 Edition of Lawyer Monthly! In this month’s issue we have the pleasure of speaking with Dale Fiola. As a lawyer, a writer and a producer, Dale delivers thought-provoking insights into how litigators utilise separate personas and role-playing techniques to captivate jurors, drawing on his own experiences of having witnessed lawyers emulating Hollywood stars in the courtroom. How far can a lawyer’s storytelling prowess affect their performance in a trial? Find out more on page 12. For smaller law firms looking to expand their market presence, on Page 58 we have included a super-feature – the first of a two-part series – outlining exactly how they can best plan and finance an effective marketing strategy. Part one, released this month, tackles the issue of budgeting; what key factors must be considered when deciding upon a marketing budget? Our guide analyses how a firm’s size, standing, location and specialisation affect the sum it must spend on marketing to ensure steady growth. As ever, we also feature a range of insightful articles from some of the brightest voices in the legal sector. This month’s features focus on the topic of ESG and what it means for businesses, whether that be heightened attention from investors or accusations of “greenwashing”. Be sure not to miss Michael Malone’s thought-provoking examination of pay inequality in large organisations or Rigel Moss McGrath’s dive into the essential role of trademarking as part of brand protection. I hope you enjoy this edition! A Note From the Editor Oliver Sullivan Editor - Lawyer Monthly LM EDITOR'S NOTE 3 AUG 2021 | WWW.LAWYER-MONTHLY.COM Universal Media Limited Approx. 302,000 net digital distribution. LAWYER MONTHLY © 2021 Universal Media Limited Lawyer Monthly is published by Universal Media Limited and is available on general subscription. Readership and circulation information can be found at: www.lawyer-monthly.com The views expressed in the articles within Lawyer Monthly are the contributors’ own. All rights reserved. Material contained within this publica- tion is not to be reproduced in whole or in part without prior permission. Permission may only be given in written form by the management board of Universal Media Limited. Universal Media Limited: PO Box 17858 Tamworth, B77 9QG, United Kingdom Tel: 0044 (0) 1543 255 537 Follow Us: @lawyermonthly @LawyerMonthly @lawyermonthly linkedin.com/company/lawyer-monthly - EDITOR Oliver Sullivan editor@lawyer-monthly.com PRODUCTION MANAGER Emma Tansey production@lawyer-monthly.com -