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ABOUT GEORGE J. SIEDEL

George J. Siedel, the Thurnau Professor of

Business Law at the University of Michigan,

completed graduate legal studies at the

University of Michigan and Cambridge

University. He has returned to Cambridge

several times as a Visiting Fellow and has also

served as a Visiting Professor at Harvard and

Stanford and a Visiting Scholar at Berkeley.

Professor Siedel has won many awards for

his research and teaching, including the

2014 Executive Program Professor of the Year

from an international consortium of leading

universities. He is the author of the #1 best

seller ‘Negotiating for Success: Essential

Strategies and Skills.’ His most recent book is

‘The Three Pillar Model for Business Decisions:

Strategy, Law & Ethics.’ Both books have

received high ratings in customer reviews at

Amazon.

George Siedel’s MOOC (Massive Open

Online Course) are available for free at

www.coursera.org.

A related free toolkit on

negotiation preparation, including free apps,

is available at

negotiationplanner.com

.

CONTACT:

George Siedel

Williamson Family Professor of Business

Administration

Thurnau Professor of Business Law

University of Michigan

701 Tappan Ave., Ann Arbor,

Michigan, USA 48109

Tel: +1 734-764-1392

Email:

gsiedel@umich.edu

Web:

www.vmichiganross.umich.edu/

faculty-research/faculty/george-siedel

78

Expert Insight

LM81-17

www.

lawyer-monthly

.com

ALTERNATIVE DISPUTE

RESOLUTION

Continuous learning, development and improvement areoftenwhat spurs growthwithin

businesses, and more importantly in the individuals driving the engine of a company.

Here award-winning Professor Siedel gives Lawyer Monthly a brief overview of the free

MOOCs (Massive Open Online Course) the University of Michigan offers, their overall

scope and how they can benefit you in your business development, negotiation skills

and more. George Siedel’s MOOC on ‘Successful Negotiation: Essential Strategies and

Skills’ is one of the most popular worldwide, attracting over 500,000 attorneys, CEOs,

consultants, and other business professionals. A second MOOC, ‘The Three Pillar Model

for Business Decisions: Strategy, Law & Ethics’, focuses on the role of law in creating

economic value.

Why do leading universities like

Michigan, Harvard, and Stanford

offer their courses for free?

Offering MOOCs is aligned with

the mission of these universities.

For example, at Michigan

our mission is to create and

communicate knowledge and

values to develop “leaders and

citizens who will challenge the

present and enrich the future.”

What time commitment is

necessary to complete your

courses?

You can take these free courses

on your own schedule, at the

best pacing for you. For example,

some people watch the videos

two hours at a time, over several

weeks, while others binge watch

them over a weekend. One

person who binge-watched

‘Successful

Negotiation’

reported that it “felt like watching

‘Breaking Bad’. Couldn’t wait for

the next video.” The negotiation

course concludes with an actual

negotiation in which you receive

feedback on your negotiation

skills.

How do the courses relate to

ADR?

Both courses include modules

on ADR, including videos

and analyses of mediation

and

arbitration

simulations.

They

also

cover

dispute

prevention, including innovative

developments

in

contract

drafting such as lean contracting

and contract visualization.

In addition to these innovative

developments, how are the two

courses unique from other forms

of ADR learning?

The two courses are unique in

their coverage of management

tools that are useful to business

leaders and their legal advisors.

These tools include adoption

of a corporate ADR pledge,

use of “screens” to make ADR

decisions, online ADR, and the

value of a life goals analysis. The

courses also cover a fairly recent

development—the use of ADR in

deal making.

In addition to its coverage of ADR,

the ‘Three Pillars’ course shows

how business leaders and their

legal advisors can work together

to create economic value in

other areas where law plays an

important role. Examples include

product development, attracting

and retaining the best talent,

using government regulation

to create new business models,

and creating shareholder value

through intellectual property. This

focus on value creation dispels

the notion that law departments

are only cost centers.

How do you know whether your

courses are successful?

Success is measured by the high

course ratings and by feedback

from people using the strategies

and skills around the world. For

example, an American CEO

reported savings of $4 million

when using a course tool during

negotiations with a supplier in

Asia. Other negotiators at all

levels have reported millions of

dollars in savings.

LM

FIRM PROFILE

The Stephen M. Ross School of Business at the University of

Michigan is a diverse learning community grounded in the

principle that business can be an extraordinary vehicle for

positive change in today’s dynamic global economy. The

Michigan Ross mission is to develop leaders who make a positive

difference in the world. Through thought and action, members

of the Ross community drive change and innovation that

improves business and society.