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The Skeepers group, one of the main players specialising in collecting customer reviews, has now acquired MyFeelBack, a SaaS software startup that helps brands better understand consumer reviews.
MyFeelBack allows its users to collect, analyse and use customer data in real time and at all points of contact, whether in stores, on a website or through an application.
The acquisition of MyFeelBack was carried out with the support of private equity firm Providence Strategic Growth (PSG), a subsidiary of leading asset management firm Providence Equity Partners (Providence), and whose the work is mainly focused on development capital investments in SMEs specialising in software publishing and new technologies. PSG has been a partner of Skeepers since November 2019.
Skeepers has become a leader in customer experience and engagement. In February 2021, the group joined the Next 40, the label of the most promising tech companies in France. Also at the start of 2021, Skeepers continued its development with the acquisition of startup Horus, publisher of the Surprise application, which specialises in blockchain-based customer reward programmes.
