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WPP’s GroupM, the world’s leading global media investment group, announced it agreed to acquire leading digitally-led creative agency The Glitch in India. This acquisition will demonstrate the company’s growth plans in a technology-driven communication market. The Glitch will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.
This acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic emerging economies, and offer clients access to a wide portfolio of leading-edge digital marketing services and holistic content solutions. Speaking about the acquisition, CVL Srinivas, Country Manager for WPP India and CEO of GroupM South Asia said, “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients. The Glitch has done some outstanding work for clients and we eagerly look forward to their coming on board.”
Jerome Merchant + Partners advised The Glitch and its founders.
Members of JM+P team: The team was led by Partner Shameek Ray.
Other Legal Advisers: Platinum Partners advised WPP, with a team led by Partner Anuj Bhatia and Associate Sanjana Bhatnagar.
