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Ubisoft Faces Class Action Lawsuit for Allegedly Sharing Customer Data with Meta
Two individuals in the United States have filed a class action lawsuit against Ubisoft, alleging that the company improperly shares users' Personally Identifying Information (PII) from its online store with Meta when users are logged into their Facebook accounts.
The lawsuit, filed on October 3, 2024, in the U.S. District Court for the Northern District of California, represents the plaintiffs and others in similar situations. They claim that when users purchase a game through Ubisoft's store or access it via Ubisoft+ while logged into Facebook, their PII is captured by the Meta tracking Pixel integrated into Ubisoft's website and subsequently sent to Meta. This practice allegedly exposes users' PII to anyone with basic technical skills.
The plaintiffs argue that the Video Privacy Protection Act prohibits video tape service providers, including Ubisoft, from sharing PII. They assert that Ubisoft intentionally implemented the Pixel to monitor user activity on its site and share this data with Facebook for marketing purposes.
Furthermore, the lawsuit emphasizes that using Meta's Pixel on a website requires the "knowledge and cooperation" of the website owner—in this case, Ubisoft. The plaintiffs contend that Ubisoft has neither sought nor obtained consent from users to track, share, or exchange their PII with Facebook.
The plaintiffs claim that their privacy rights have been infringed and are seeking temporary, preliminary, and permanent injunctive relief to protect their PII from future unauthorized disclosures without proper notice and consent.
