YFM Equity invests GBP3.6m in Wooshii

Funds advised by YFM Equity Partners (“YFM”), the specialist private equity fund manager, have backed a £3.6m investment into Wooshii Limited (“Wooshii”), a disruptive video agency. YFM’s investment comes from its two advised VCTs, British Smaller Companies VCT plc and British Smaller Companies VCT2 plc.

Wooshii, founded and led by Fergus Dyer-Smith, was built to capitalise on the increasing demand for video content. Wooshii has reinvented the agency offering giving clients the convenience and quality of a traditional agency paired with a decentralised, global creative network. The result is the ability to provide clients with a video content solution that scales with their needs, gives them feet on the ground across the globe, and makes video production faster and more affordable.

Growth in recent years has been impressive, and today Wooshii works with a number of blue-chip corporate and enterprise clients including Coca-Cola, Microsoft and Booking.com.

Turous was engaged to provide independent, expert assessment of, and opinion on, the fitness and appropriateness of IT systems and processes in place at Wooshii. This assessment included a review of existing relevant documentation, responses to a questionnaire issued by Turous, interviews with IT management and operational representatives on-site at Wooshii’s office in London, complemented by external research.  The investigation, research, assessment and report preparation was led by John Dowell.  John has broad experience of IT systems processes and the digital marketplace; additionally, Turous has access where appropriate, to specialist skills in systems strategy, development, implementation and operation.