A Short Guide to Digital Marketing & Legal SEO for Solicitors

In today’s fast-paced digital world, digital marketing for solicitors has become very crucial.

Many clients these days are using the internet to find law firms that they trust through Google and other search engines. Hence, not adapting to these changes can harm one’s law firm business. To make sure that you can compete with your competitors, below are some of the points on how to come up with a digital marketing strategy for your firm.

Have A Strong Website

To compete in this digital legal world that is there right now, one needs to have a reliable website. This is because most of the business will come from local clients; hence if your website is shoddy or you have none at all, then they will most likely go to your competitor. The website should be an accurate reflection of your firm, its practices, and what it values. It should be able to speak for itself once someone clicks on it. It should also be able to offer information on the common legal questions in your area. If a client finds that your website looks terrible on their mobile device and cannot be navigated easily, they will waste no more time on it and go to a better-looking site. It should be mobile-friendly since most people will access it via their phones. Also, ensure that the site is fast so that the clients can access the information they need quickly.

Utilise SEO

Search Engine Optimisation (SEO), should also be at the forefront of your strategy. Many people do not get it right; hence, once you do it well, your firm will be ahead of the rest. Ensure that your team does its research well and creates content around the most relevant search terms regarding what your firm offers. Once that is done, it should be uploaded, and customers will be able to get all the support and advice that they need. This will give you an advantage over your competitors, especially if they are not using the relevant keywords. Using these local keywords will also increase your visibility and will increase the chances of attracting clients.

Use Social Media Marketing

Social media has become a powerful influencer in the past couple of years. Many law firms are taking up social media marketing. Nearly everyone these days is on social media hence having a profile on Facebook, Twitter, Instagram and other platforms will go a long way in helping your business grow. The best thing about social media is that a law firm can build a relationship with clients before they even walk through the door. You can use direct messaging, tweets and also comments to respond to them. Once you open up a social media page, you need to ensure that you keep tabs on your clients. This involves listening to them, answering their questions, replying to any complaints they have and even offering discounts. Having a close relationship with them will give them confidence in you, and they are more likely to choose you than your competitors. This process is not as easy as it seems, but, it requires a lot of work from you as the business owner. You can also engage in debates on social media and establish your law firm as an authority in the areas that you have expertise in.

In this digital world, any law firm that is not using the internet to market itself is losing out on a lot of opportunities. With the above strategies, one is more likely to attract more customers than their competitors. The results will be positive, and you will wonder why you did not start earlier on.

Ni SEO Legal is well-known as one of the leading providers of online marketing services for the legal profession. To book a free consultation simply phone them on 028-3756-8930 or visit their website.

1 Comment
  1. Jeff Goldstein says

    The interesting thing about Web Marketing these days if the hard-push by Google to have you use PPC (Pay Per Click) Marketing. Anyone with two eyes can see from looking at a Google Search Result, that the top items being displayed are Paid Ads (remember 85% Googles Profits Come From Paid Ad’s) .

    Then in most instances there are local results and at this point the end-user is starting to scroll to the bottom of the page, where there might be more Paid Results.

    You can try the SEO route but be advised it seems every day they are making SEO harder and harder to rank. Between having good content on a regular basis then you need heavy link building and content marketing. To be success in SEO you should also have a few videos about your firm and of course you need social media profile.

    I am starting to think it’s almost better to advertise in Avvo, Justia, Criminal-Defense-Lawyer-Listing and other legal directories that are tailored to you practice.

    -J

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