Understand Your Rights. Solve Your Legal Problems
7. Adidas AG Vs ELEAGUE/Turner
Adidas is claiming high stakes on its ‘three stripes’. With 52 opposition points, Adidas has opposed a trademark filing from Turner, owners of ELEAGUE, an official worldwide -sports league, for its principal logo image, which coincidentally also features three stripes.
As per many of these battles, confusion and dilution of brand is the main grounds for opposition, but some of the main points Adidas has put forward is the brand’s use of the ‘three stripes’ on electronic sports and video gaming, form sponsors, to the clothing on characters in the games. So it’s kind of understandable.
