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The Top 10 Trademark Battles That Swept 2017

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Posted: 14th December 2017
Richard Rossington
Last updated 6th June 2018
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8. AM General LLC Vs Activision Blizzard Inc.

In November, General Motors, the largest longstanding car manufacturer in the world, filed a lawsuit against Activision Blizzard Inc., the guys who make the year after year gaming hit Call of Duty.

The lawsuit accuses Activision of using an image of their HMMWV (High Mobility Multipurpose Wheeled Vehicle) for the last fifteen years without any permissions. The Humvee has been used by the uS military for more than three decades, in more than 50 countries. However, Call of Duty has also featured Humvee’s pretty heavily through the years.

AM General is seeking compensatory, punitive and triple damages and this is one to keep watching!

Meanwhile, here’s a video of the HMMWV in action in Call of Duty: Modern Warfare 2.

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Richard Rossington
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