Private equity firm Beaubridge is leading a GBP 2.5 million investment in Florismart, an online marketplace connecting florists throughout Europe.
The Florismart platform is designed to allow florists to come together to create a competitive marketplace between suppliers resulting in greater product choice and improved prices for the florists with all their purchases delivered direct to their premises overnight. The concept is enabling florists to act in unison and use their collective buying power to compete with the major retailers in the EUR 20 billion flower industry.
Capital Law advised the Company, Florismart, and its existing shareholders on the investment it received in this fundraising round. Tom Kelleher, Partner in the Corporate Team at Capital Law, led the transaction, assisted by Jordan Thomas. Tom deals with all aspects of corporate law specialising in venture capital and private equity transactions. Capital Law believes that the investment gives Florismart an excellent platform to continue its growth and development and to build on its successes to date. The extensive knowledge and experience of the new investor team, combined with the existing management team led by Steve France, will enable Florismart to continue its rapid rise in this historic and changing market.
Steve France, CEO at Florismart, says: “We are delighted with the progress the business has made over the past few months and this round of funding will allow us to develop the business faster and maintain the current growth trajectory.”