Taylor Vinters launches major rebrand
14 Feb, 2013
Taylor Vinters has rebranded, positioning itself as a ‘next generation’ law firm with an international scope and a strong commitment to its growing sectors of technology, investment and private clients.
Launched on 14 February to staff, clients and the media, the rebrand includes a new brand personality, logo and website (www.taylorvinters.com) that reflect the firm’s growing reputation as a leading international law firm headquartered in Cambridge UK – Europe’s innovation capital – and operating from offices in London and Singapore.
“The new brand is not merely visual,” says CEO Matt Meyer, “but also places a strong emphasis on our progressive nature, which works effectively to communicate our strengths around technology, investment and private clients.
“Our new corporate identity of freshness and vitality reflects our growing team of entrepreneurially-minded and ambitious people, who share a clear vision and a strong personality of energy, enthusiasm and excellence toward our clients,” says Matt.
“We service clients where we can be truly excellent, providing not just technical legal advice, but also strategic value and business partnering.”
The new Taylor Vinters’ logo features the firm’s Ts and Vs set into an asterisk – denoting excellence in its field and a broad international scope of expertise – particularly in the areas of technology, investment and private clients – illustrated in a range of vibrant, cool refreshing colours and creatively placed on its new website and across its marketing collateral.
The new logo replaces the rectangular black and purple logo that had represented the law firm for the past 15 years.