Economic Competitiveness and Intellectual Property under discussion in Brazil

20 Aug, 2012

Between August 26th and 28th, businesspeople and experts from a number of different countries will gather in São Paulo to discuss “The Role of Intellectual Property in Economic Competitiveness”. The XXXII International Congress on Intellectual Property, organized by the Brazilian Association of Intellectual Property (ABPI), will be held at the Sheraton São Paulo WTC Hotel commencing at 17.30 on Sunday 26th. During the event ABPI will sign an agreement with the Brazilian Network Information Centre ( to create an Arbitration Chamber for the resolution of disputes involving Internet domain names.


The president of ABPI, Luiz Henrique do Amaral (pictured), highlights that the theme of this year’s Congress emphasizes the importance of companies adding value to their products in order to enhance their market competitiveness.


“The challenge in Brazil is to establish an environment which is more favorable to creation and innovation than it is to imitation.  The strategic role of Intellectual Property must be consolidated in order to secure Brazil’s place in the international market.  Rather than competing with China, Indonesia and Vietnam, we must compete in the intermediate range in the market, between the low-quality and price products and those at the top of the range, where we are fully capable of competing”, says Mr. Amaral.


Topics such as legal security for investment in innovation; inventive step in the technology industry; practical effects of the General Law for the World Cup; mediation and arbitration in IP; unfair competition; piracy; copyright; electronic content and biotechnology will be discussed at the event. The panels will include representatives from Pepsico, Philip Morris, Ponto BR (“dot br) –, Volkswagen, Baker Hughes, Sanofi-Aventis Pharmaceuticals, Embraer, Whirlpool, Bosch, Natura, Mercado Livre (an “eBay” equivalent), Microsoft, Google, Warner, Monsanto, Embrapa, Coca-cola, Globo and ESPN.  Before the congress there will also be a pre-event with workshops organized by a number of committees.


Amongst the speakers are Justices Francisco Loureiro and Liliane Roriz; Minister of the Superior Court of Justice (Court of Appeals) Sidnei Beneti; the president of the National Association of Research and Development for Innovative Companies (ANPEI) Carlos Eduardo Calmanovici; the President of the National Institute of Industrial Property (INPI) Jorge Ávila; the vice-president of the Business Software Alliance (BSA) Jodie Kelly; and the presidents of the Brazilian Institute for Ethical Competition (ETCO) Roberto Abdenur, of the Inter-American Association of Intellectual Property (ASIPI) Fernando Triana, and of the American Intellectual Property Law Association (AIPLA) William G. Barber.


The complete program and registration is available on the ABPI website:

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