10 Apr, 2012

Sir Ranulph Fiennes OBE and Natalie Pinkham become the latest Seeing Is Believing Ambassadors 

Sir Ranulph Fiennes OBE and Natalie Pinkham are the latest celebrities to sign up to support Seeing is Believing, the official beneficiary of this year’s Standard Chartered Great City Race, which takes place in The City of London on Thursday 12 July.


This is the second year Fiennes has supported the initiative and he will join visually impaired Team GB 2012 Paralympic hopeful Jack Roughan and 5-times Paralympic running gold medallist Noel Thatcher MBE, as headline ambassadors for this year’s race.


Pinkham has chosen to show her support by joining a group of celebrities from the world of sport and entertainment who will be running the 5KM race blindfolded in support of Seeing is Believing. They include Sky Sports presenter Sarah-Jane Mee, ex-England cricket hero Darren Gough and Coronation Street actor Oliver Mellor.


To support the celebrities you can donate online and leave a message of encouragement or simply donate via texting SCBR12 £5 to 70070 and £5 will be added to your next bill. Standard Chartered has committed to match all funds raised for Seeing is Believing pound for pound, double the impact.


Seeing is Believing was launched by Standard Chartered Bank, the International Agency for Blindness (IAPB) and leading international eye-care organisations in 2003. Since then, it has helped 25 million people, giving more than 2.78 million people their sight back.


Speaking about his ambassadorial role, Fiennes said: “I’m passionate about supporting Seeing is Believing. The statistics around avoidable blindness are shocking – every 5 seconds someone goes blind and 80% of blindness is avoidable. I take my hat off to the group who have chosen to run through the streets of London blindfolded. That’s certainly a challenge with a difference! I look forward to playing my part by being there on the night to start the race.”


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