LexisNexis InterAction Grows 62%
09 Jan, 2012
LexisNexis InterAction Grows 62% in 2011 Across EMEA, APAC and South America
Solution enjoys record sales, strengthens presence outside the UK, and poised for a strong 2012
LexisNexis UK, a leading provider of content and technology solutions, today provided an update on the market performance of LexisNexis® InterAction®, the company’s customer relationship management (CRM) tool. With the year to date growth of 62 per cent over 2010, LexisNexis InterAction continues to be the CRM solution of choice across the professional services sector internationally including EMEA, APAC and South America. In 2010, LexisNexis InterAction grew 48 per cent over 2009.
The solution has experienced strong sales across markets. Over 70 per cent of new customers acquired in the last three years are based outside the UK in South Africa, APAC region and South America. Sales have also been strong across Europe, and specifically in Scandinavia.
In 2011 alone, 14 new firms have selected LexisNexis InterAction outside the North American region, exceeding 45,000 in software licence numbers. For the same territory, over the last four years, the total count of new orders received currently stands at more than 70. Today, over 600 individual firms use LexisNexis InterAction globally.
A recent independent survey of CRM systems in the professional services sector by Managing Partners’ Forum, ranked LexisNexis InterAction at the top for customer satisfaction. The solution’s score for customer satisfaction was 10 per cent more than that of the next closest competitor. Managing Partners’ Forum is a member-led professional body, dedicated to enhancing leadership and the effectiveness of the management team in professional firms.
“LexisNexis InterAction has surpassed our expectations in 2011. Despite difficult global economic conditions, we have seen a consistently strong demand for the solution in the UK and internationally over successive years,” says Tim Cheadle, General Manager, LexisNexis Enterprise Solutions. “In the people-driven professional services sector, organisations are recognising the value of a streamlined approach to customer relationship management. LexisNexis InterAction gives firms more than just orderly contact management – it provides the powerful ability to garner relationship intelligence to support business goals. This is one of the key reasons for its popularity, alongside our continuous development of the product to meet evolving business needs. We are looking forward to 2012 with great optimism.”
LexisNexis InterAction software transforms internal knowledge into relationship intelligence through a four-step process of relationship discovery, relationship management, marketing automation, and knowledge delivery. Relationship intelligence represents internal, proprietary knowledge inaccessible to the outside world, which can be used to uncover client needs to assist in new business development and to enhance client service.