18 Aug, 2011

Genuine quality to be promoted by Law Society private client campaign


The Law Society is urging solicitors to join its ‘Choose Quality Advice’ private client campaign, which will see a major press and advertising drive highlighting the importance to clients of seeking quality legal advice from properly qualified advisers.


Due to begin in September, the campaign will see Law Society members who provide private client services benefit from the marketing and PR drive. This is the fourth such campaign aimed at promoting the services of solicitors to private clients.


Law Society Chief Executive Desmond Hudson said:


“Past campaigns have been successful, but perhaps more than ever this one carries more importance as the legal services sector faces great change. Now is the time for private client firms of all sizes to take full advantage of what the Society is offering.


“There is a clear choice here as more competition enters the market, either do nothing and hope for the best or make sure you stand out as the qualified legal experts that the public can turn to for genuine quality advice and services. Our profession has a great deal to be proud of, which is why the Law Society wants to help its members shout about it.”


The ‘Choose Quality Advice’ campaign will run during September and October 2011 and will include:


  • advertising and editorial features in 19 top regional papers
  • advertising on 220 railway stations across England and Wales
  • advertising inside 5,000 buses and on some bus rears
  • PR coverage in the regional and local media.


In total, the advertising will be seen over 450 million times during the campaign. The Society is also providing campaign materials for members to use to promote themselves in their local area free of charge.


Firms can download the campaign logo and online advertisement, while print materials should be ordered using the order form at     


In addition to marketing, the Law Society Press Office will provide firms that take part with PR support throughout the campaign.


For PR support please contact Steve Rudaini on 020 7316 5624 or email  For general comments about the campaign please contact Hilary Wight on 020 7320 5893 or email

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