DOMAIN SUFFIXES TO EXPAND BRAND PRESENCE

20 Jun, 2011

Icann increases web domain suffixes

Companies and businesses will soon be able to add to their brand identity by being able to choose from a wide range of new website domain suffixes.

The Internet Corporation for Assigned Names and Numbers (Icann) has announced plans to significantly expand the number of domain suffixes available. There are currently 22 on offer, as well as about 250 country-level domain names such as .uk or .de.

However, following implementation of the new regulations, address names will be able to end with almost any word in any language, even some such as .google, .coke or .canon. Applications will be accepted by Icann from next year.

“Icann has opened the internet’s addressing system to the limitless possibilities of the human imagination,” said Rod Beckstrom, president and chief executive officer for Icann.

“No one can predict where this historic decision will take us.”

However, according to the BBC, this is no cheap process. It will cost $185,000 (£114,000) to apply for the suffixes, and there needs to be substantial proof that companies have a legitimate claim to the name they are buying. Some experts are saying however, that it is a price that large international corporations might be willing to pay to maximise their internet presence and brand.

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